This isn’t about saying no for the sake of it.

It’s about knowing what’s shaping our perceptions - and understanding why that’s important.

From peer pressure to social media hype, pop-culture to viral trends, influence is complex, layered, and everywhere. But not all influence has our best interest in mind.

We want to uncover these forces that are steering people towards drugs, so you can find and express your own response to the issue of drug abuse, and hopefully find meaningful ways to support those who might be at risk and need help.